CLIENT COVERGIRL - Proctor & Gamble
STUDIO NiCE Ltd
ROLE Branding, packaging design
+TEAM Carolina Lavin, John Gilmore
COVERGIRL rocks pop art, and graphics designed for them always need to remain crisp, bold, and full of color. We refreshed their classic LashBlast line of mascaras, while injecting even more personality into each of the various products in the line up.
Each mascara has an own-able benefit, so we created a cohesive system to exaggerate each of those benefits through icons and graphics. The logos began to take a life of their own adding more energy to the card.