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design
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COVERGIRL

LashBlast Refresh


CLIENT    COVERGIRL - Proctor & Gamble

STUDIO   NiCE Ltd

ROLE    branding, packaging design

+TEAM    Carolina Lavin, John Gilmore

LAUNCHED   2014

 

THE CHALLENGE

COVERGIRL rocks pop art, and designing graphics for them always need to remain crisp, bold, and full of color. We refreshed their classic LashBlast line of mascaras, while injecting even more personality into each of the various products in the line up. 

 
 

SOLUTION

Each mascara has an own-able benefit, in which we created a solid system to exaggerate of them through icons and graphics. The logos grew to breakfree of the typography  

 
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