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design
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DEVIN CRUZ
PHOTOGRAPHY

Personal Branding


logo & brand development
business cards

LAUNCHED   2017

 
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THE CHALLENGE

Devin needed a refreshed identity that wouldn't hold her back from attracting clients ranging from athletic sportswear to California vineyards. She needed to come off professional, but also have a coastal influence for travel & lifestyle clients.

The other challenge was she has a name typically considered for a male, and wanted to find a way to not lock herself in to something super feminine. 

We landed on a beautiful logo integrating her name into a lens, capturing the essence of the California horizon.

 

 
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