DEVIN CRUZ PHOTOGRAPHY
Devin Cruz is a lifestyle and travel photographer based out of New York and the California coast.
Devin needed a refreshed identity that wouldn't hold her back from attracting clients ranging from athletic sportswear to California vineyards. She needed to come off professional, but also have a coastal influence for travel & lifestyle clients.
The other challenge was she has a name typically considered for a male, and wanted to find a way to not lock herself in to something super feminine.
We landed on a beautiful logo integrating her name into a lens, capturing the essence of the California horizon.