False Lash Effect Collection
CLIENT Max Factor - Proctor & Gamble
STUDIO NiCE Ltd
ROLE Patterning, packaging design
+TEAM Carolina Lavin
LAUNCHED 2015, 2016
>> The False Lash Effect boutique is Max Factor's best selling mascara. The collection desperately needed a refreshed system.
The tapered mascara primary became quite problematic having a limited dieline. I had to be very strategic with developing the individual patterns so they would communicate each benefit with allowing enough clearance between the patterned lines and retain a strong gold impression on shelf.