Katy Kat Collection
STUDIO NiCE Ltd
ROLE Branding, packaging design
+TEAM Carolina Lavin
>> COVERGIRL came to us with an exclusive Katy Perry collection of matte lipsticks that quickly expanded into mascara, liners, eye shadows, and glosses.
During the initial ideation phase, Katy requested a palette of white and black allowing bold billboard typography to be front and center.
It's not your typical expectation of a Katy Perry product, and we truly love how the collection turned out. We were able to incorporate cat ears and a heart for a little wink.