design

COVERGIRL

KATY KAT COLLECTION

CLIENT   COVERGIRL

STUDIO   NiCE Ltd

ROLE   branding & packaging design

TEAM    Carolina Lavin

LAUNCHED   2016

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COVERGIRL requested an exclusive Katy Perry collection of matte lipsticks with unique swatch colors.

The lipsticks did so well, we quickly expanded the brand into a collection including mascaras, liners, eye shadows, and glosses.

 
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KATY KAT COLLECTION

Katy requested a mature take on makeup and we carefully crafted a palette of white and black allowing bold billboard typography to be front and center.

Not your typical expectation of a Katy Perry product, and we truly love how the collection turned out. We were able to incorporate cat ears and a heart for a little wink.

As the collection grew, we expanded this new identity to mascaras, shadow palettes, liners, and glosses. 

 
 
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