STUDIO NiCE Ltd
ROLE boutique branding, packaging design
LAUNCHED 2013 - 2018
Being the lead design agency for Max Factor cosmetics for over 5 years, we helped create the brand experience of Mr. Max Factor's studio of glamour.
STUDIO OF GLAMOUR
In early Hollywood, Mr. Max Factor transformed women from actresses into glamorous starlets. He's responsible for many iconic looks, as well as make up innovations such as putting mascara on with a brush.
We wanted his legend to live on through the makeup artists of today using golden-age glamour in modern day looks. We constantly find inspiration from the cinema and the Art Deco era as we reinvent the Max Factor brand we see today.