design

MAX FACTOR

STUDIO   NiCE Ltd

ROLE   boutique branding, packaging design

LAUNCHED   2013 - 2018

 
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Being the lead design agency for Max Factor cosmetics for over 5 years, we helped create the brand experience of Mr. Max Factor's studio of glamour.

 
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STUDIO OF GLAMOUR

In early Hollywood, Mr. Max Factor transformed women from actresses into glamorous starlets. He's responsible for many iconic looks, as well as make up innovations such as putting mascara on with a brush.

We wanted his legend to live on through the makeup artists of today using golden-age glamour in modern day looks. We constantly find inspiration from the cinema and the Art Deco era as we reinvent the Max Factor brand we see today. 

 
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