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COVERGIRL

Ready, Set Gorgeous


CLIENT    COVERGIRL - Proctor & Gamble

STUDIO   NiCE Ltd

ROLE   lettering, branding, packaging design

+TEAM    Carolina Lavin, John Gilmore

LAUNCHED   2014

THE CHALLENGE

COVERGIRL has been known as a great entry way to allow young girls to discover makeup for the first time. There was a lack in COVERGIRL's face segment portfolio that targets this specific young teen audience. The brand decided these face products could also have a complexion + oil free benefit which are ideal for teens.

 

SOLUTION

After diving deep into this new age group, we explored numerous fun color palettes and typography styles that felt approachable to her, while still being a foundation she could trust. The hand painted brush strokes and friendly lettering was a nice fresh boutique for COVERGIRL to own.