Ready, Set Gorgeous
CLIENT COVERGIRL - Proctor & Gamble
STUDIO NiCE Ltd
ROLE Lettering, branding, packaging design
+TEAM Carolina Lavin, John Gilmore
COVERGIRL has been known as a great entry way to allow young girls to discover makeup for the first time. There was a lack in COVERGIRL's face segment portfolio that targets this specific young teen audience. The brand decided these face products could also have a complexion + oil free benefit which are ideal for teens.
After diving deep into this new age group, we explored numerous fun color palettes and typography styles that felt approachable to her, while still being a foundation she could trust. The hand painted brush strokes and friendly lettering was a nice fresh boutique for COVERGIRL to own.